Women promotion



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More female tour guides

In 2017 Kawa Training Center has initiated a new campaign that focuses on empowering Zanzibari women. The purpose of the campaign is to make more women join our courses.  Since the beginning it has been Kawa training Center’s ambition to make young women join the program but they have proven to be very difficult to recruit.
At the same time the few women Kawa Training Center has managed to recruit throughout the years have been exceptionally successful. In fact all the female tour guide students we have trained have managed to find employment immediately after graduating.
It is our experience that women tour guides are particularly spoken for by the tour operators because they are popular among the tourists. Still the industry here in Zanzibar is massively dominated by men. By making tour guiding a visible choice for Zanzibari women this campaign aims to challenge this picture.

Now we have added more courses to our program and we are proud to say that more then 50% of our students are girls. However our job is not over and we still need more campaigning. On behalf of everyone working at Kawa Training Center, we welcome you to join our campaign. Promoting Women in Tourism


women promotion film

Activities and objectives 2021

Promoting Women in Tourism

Women are still not taking the opportunities that are available for them in Tourism. Why?  Lack of education and families holding their daughters back. There is a need to go into the communities where there are tourism attractions and convince parents and husbands to give girls a chance.

There is much work to be done here. We started with outreach projects in 2019, as a pilot, it was a success and from that moment onwards 50% of our students are girls.



Our aim is to do an outreach program of 2 weeks prior to the start of a course, we do the outreach in 4 different places. It is a one-week course, and it includes English, career development, entrepreneurial skills and wellness and health activities for girls. At the end of the week 2 girls are selected and are offered a scholarship for a 3-month English and computer foundation course.

Others who have not been selected for the scholarship may apply for a Pay it Forward loan. That means they can study now and pay it back later; part of the school fees can be paid back by doing jobs for Kawa or one of Kawa’s social enterprises, and during the course there will be a focus on entrepreneurial skills, starting with very simple ways of making money such as chapati making business, soap making etc. that they can even do from their homes.

We need to put some more effort into this program as we are reaching out into the communities where lack of education is eminent as well as the fact that parents do not see the need of letting their daughters’ study. For this we need to first establish a relationship in the villages to reach the elders and parents so that at least girls will be allowed to study.


Girls Club

We have weekly Girls club meetings, here we discuss typical girl issues, and we also prepare them for the reality of working in a hotel and what to do if they get harassed sexually. Graduated students come and explain about the job that they are doing and successes and challenges that they are facing.


World Woman’s day

Every year we celebrate Women’s day –We invite girls and their teachers from the highest classes of the high schools in and around Stone town. We prepare a morning with information about Tourism, and jobs in tourism and we find issues to debate, every year a different theme, in the afternoon, the girls will go on a tour guided by one of our graduate tour guides. The tour will have special stops and will be designed to celebrate and show cast the possibilities for women in general and with a focus on Tourism.


Capacity building for the Promoting Women in Tourism group

The focus will be on making this group official, with proper meeting set ups and reporting, goal setting and recording achievements. With the aim of creating career opportunities for them in women empowerment.


Women empowerment budget for activities planned for 2021
Round table meetings 3x lump sum 1 398  €            398
Weekly girls club  per school year 40 15  €            600
World women’s day event lump sum 1 497  €            497
Outreach program in 4 locations, including teacher preparation lump sum 1 894  €            894
Outreach program in 4 locations, including teacher preparation lump sum 1 894  €            894
Outreach program in 4 locations, including teacher preparation lump sum 1 894  €            894
 €         4,177



  • Round table meetings with prominent women in Tourism 3x
  • Girls club 40 meetings with an average of 20 girls at the meetings
  • Girls sports activities – training for the yearly marathon and participation in the Marathon, cycling course and cycling activities, swimming club, yoga and fitness activities
  • World Women’s day
  • Film making at least 3 promotion films
  • Outreach
  • Social media reach




Why should I, as a woman, become a tourguide?

Women who join our training will be provided with career enhancing skills and as a licensed tourguide you will have a source of income.

You will not just learn about Zanzibari history, architecture and culture, guidebut also improve your English through English grammar classes. You will learn about Zanzibar’s rich nature and animal life and about how to take care of the Island through methods of ensuring sustainable tourism. You will learn about customer care and about meeting people who come from other cultures. You will learn about how to talk in front of an audience so that people bother to listen and without feeling too nervous!

All of these skills will make you an excellent tour guide, but they will also make you fit to work within a broad range of other jobs within the tourism industry.

On top of all you will meet a lot of other fantastic young people who, like you, will work hard to accomplish their goals. In the classroom you will work together, support each other and form valuable friendships.

Wanawake! Look here!

  • Would you like to earn your own money?
  • Would you like to be able to take care of yourself and your family?
  • Would you like to gain important skills that can take you closer to the life you dream of?
  • Would you like to broaden your horizon by meeting people from all over the world?

Then you should consider joining our tour guide training at Kawa Training Center.


Are you interested in joining the tour guide training but worried that it might be too expensive for you?

Don’t let that stop you! There are good options of raising your own school fees or getting a sponsorship!

Want to know more!?

Call 0777957995